Strategic Planning

We create a comprehensive plan that provides clear direction on the digital marketing and communications objectives, strategy, tactics and investment to effectively inform the sphere of people critical to your business growth.

 Use this to:

• facilitate investment or acquisition potential

• increase product demand

• create brand awareness

Impact:

• increased acquisition or investor interest

• greater product interest

• customer preference

Branding

Our brand development plan delivers a unique visual identity, brand message and guideline book that sets your unique position in the market.

Use this to:

• improve brand image

• differentiate from competition

• clearly articulate your brand message

Impact:

• higher credibility

• customer preference

• business growth, investor interest

Communications

We promote your innovations through social and traditional industry media outlets using articulate and unique press releases, hosted press briefings and kits, ghost written articles and speaking engagements.

 Use this to:

• build awareness

• gain earned media

• gain influencer attention

 Impact:

• business growth

• increased earned media coverage

• increased social media engagement

• increased customer awareness

Videos

We develop videos and promote this content through your digital channels.

Use this:

• to communicate with your customers

• to share thought-leadership positions

• to announce new or enhanced products or services

• to share company news

Impact:

• shortened proposal and sales cycles

• increased credibility

• revenue growth

• increased investor and customer interest

Trademark, Policy

We offer additional consulting that provides a smart foundation for sustainable company growth:

• employee policy and process development

• trademark strategy & management

• crisis communications planning

• marketing organization development advice

Impact:

• efficient workflows

• risk management

• high-performing, high-engagement employees

Digital Campaigns

Our digital campaigns provide sequenced, relevant digital communications with your customers. We offer email marketing and paid social media advertising.

Use this:

• to promote your company and product benefits

• to introduce a new or enhanced product

• to publicize company milestones

Impact:

• marketing qualified leads

• greater brand awareness

• increased market capture